Startup Promotion

One of the most defining characteristics of social media is its constant rate of change. A few years ago, it was considered as a novel time killer, these days businesses are recognizing the evolving relationship between social and business goals. Its peculiar how the evil social media has now turned into an angel. With the trends in social media touching upon great innovations every year, we have a look at the most talked about strategies and what’s big for the second half of the year. Blogging Not only does  blogging  directly increase your SEO and Google ranking (Google’s algorithm likes fresh, new content getting published on your website regularly) but a study by  Hubspot , found that 60% of businesses who blog acquire more customers. The growing importance of blogging for your business will continue in 2015, and if your business isn’t blogging regularly, be prepared to be left behind. Mobile First For years, mobile has been viewed as the second s...

Starting a company is not a piece of cake and there will be a lot of people telling you that it is impossible or you're not capable of starting a startup. The only thing that it takes to start a company is an IDEA. That is the root cause of a lot of successful companies is an idea. It can take you to heights and make you taste success or it can destroy you career and land you in ruins but the thought of failure should not scare your dreams. Just GO FOR IT, there will be hurdles in between and some times big ones that you'll have no clue how to go about, but then how can you sail a ship in the sea without being wrecked by storms a few times? And in the end you'll see, it's worth all of that hard work.  While many people are happy with a decent wage and some job security, those with an insatiable sense of ambition will usually end up taking the entrepreneurship route.  Perhaps this inspiring list of world-wide brands with surprisingly humble beginnings w...

A start-up's  inception is like the beginning of a huge roller-coaster ride, it's smooth and calm and with the right resources( in which marketing plays a big role) you elevate and reach big goals and dreams but then  something goes wrong and everything comes tumbling down with a rush and the cycle continues. We don't want that,do we? A start-up becomes successful when people start noticing it and what better platform do we have other social media? It's widespread, its economical and most of all, everybody knows how to use it. Who doesn't use social media today? Be it the entertainment news or the ongoing issues around the world, or if you're looking for information , social media disappoints nobody.  It's a single door to a world full of possibilities.  The importance of social media for the general public is as a platform where they could voice their opinions and converse with fri...

What does it take? Starting or working at a start-up can be one of the most stressful things a person does in his or her life. Despite the fact that thousands have done it all before, it can be daunting to take your first step without a mentor as a guide. But that shouldn’t stop you from pursuing your dreams. Many have failed and many will fail in future but that is how a millionaire or a billionaire evolves, doesn’t it? Billionaire Peter Thiel, widely known as one of the founders of PayPal, is perhaps most strongly influenced by his experience as a professional chess player. His advice goes against the popular theory that being the first one to enter the market is one of the most important tactics for building a successful company.  Instead, he advises startups to view their business model like a game of chess and focus on their long-term vision.                                 ...

 “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.”- Doug Warner I`ll start this article with a question, what`s the first word that comes in your mind when I say ‘ Big Billion Day ’? If you are going to answer this question with negative words such as fraud, cheating, fake discounts, e-commerce lies etc then probably you are a disgruntled customer who expected a lot from   Flipkart `s ' Big Billion Day '. Indian E-commerce giant,   Flipkart   decided to celebrate   6 October, 2014   as ‘Big Billion Day’ and promised the greatest sale with unbeatable offers, discount, deals and surprises. For many Indians, 6 October was claimed to be the Black Friday that they have been waiting for a long time. For small E-commerce entrepreneurs like me, 6 October was expected to be the start of a golden era and we believed that everything is going to change now, Indian consumers` mindset, perception ...

Looking for ideas to be a good entrepreneur; well you need to go elsewhere. Seeking inspiration; sorry, you won't find it here. This article is neither a guide to ' 5 ways to establish a start-up ' nor is it a motivation kit for the youth. I have no intention of addressing potential customers here. This article is for all those people who have no interest in the life and work of crazy entrepreneurs. This article is essentially for all those who have nothing to do with upcoming start-ups and those who do not give a damn to entrepreneurial passion for new ideas. Since you folks do not give a damn, here are a few reasons as to why you should. ·        For their guts will leave you amazed... Entrepreneurs are gutsy people who believe in taking risks. They begin with nothing to build everything. They are not like famous brands that would bring only incremental changes to their products as their market rests on the existing ones. But they are...