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Let’s Support Guts! Let's Support Startups!


Looking for ideas to be a good entrepreneur; well you need to go elsewhere.

Seeking inspiration; sorry, you won't find it here.

This article is neither a guide to '5 ways to establish a start-up' nor is it a motivation kit for the youth. I have no intention of addressing potential customers here. This article is for all those people who have no interest in the life and work of crazy entrepreneurs. This article is essentially for all those who have nothing to do with upcoming start-ups and those who do not give a damn to entrepreneurial passion for new ideas.
Since you folks do not give a damn, here are a few reasons as to why you should.
·       For their guts will leave you amazed...
Entrepreneurs are gutsy people who believe in taking risks. They begin with nothing to build everything. They are not like famous brands that would bring only incremental changes to their products as their market rests on the existing ones. But they are firebrand zealots who innovate to create breakthrough products and services
·       Because Michael Dell asks you to...
It is entrepreneurs like Michael Dell, the founder of Dell who took a risk with his career when he was only 18 providing hard-drive upgrades to corporate customers in 1983 and the rest is history. From the meteoric rise of Dell Computers largely due to innovations in supply chain, manufacturing and the implementation of a novel distribution strategy to its current market value, it is a perfect example of ‘sky is the limit.’
·       For the umpteen innovations they bring into the corporate world...
Marriott or Hilton would have never created a business model where travelers can stay with the local families in a cost effective manner and get first-hand information about local surroundings but Airbnb surely did.
AT&T or Verizon would have never created a free messaging app but WhatsApp did.
Similarly Samsung or Apple would have never created a product that is flexible enough to be re-sized or used as both a smartphone and a tablet but Asus did.
Start-ups are crazy ventures that bring with them a promise of adventure, fun and satisfaction for its employees. They give you not just a job to do but an opportunity to live your dreams. They give you a chance to innovate and to revel in the accomplishment of work that becomes the breath of your life. All those just out of college, looking for jobs, try working for a start-up to experience a whole new world where you learn more and grow as a professional.
For all those who believe in a secure profession and don`t have time and energy to start something new or those who have a full time job that does not give them enough time to provide advice/consulting to a start-up or those who have a family to support and thus can’t fund a start-up; here are a few simple steps to support them:
·       Have you ever made a purchase through a startup and not a big brand even when there was greater value in going with that brand? If not, do it now.
·       Have you ever bought services/ products from a start up to experience difference of their services? If not, do it now.
·       Have you ever rated and reviewed a start up so you can see them grow? Well if not, do it now.
It’s time we innovate. It’s time we shed inhibitions.
It’s time we support start-ups. It’s time we support guts!
About Writer: Pankaj Gupta is CEO and Founder of Mera Medicare, mHealth start-up in India.
Mera Medicare is an online platform that enables patients to purchase medicines and Body Care Products online and cost-effectively. It`s currently operational in Delhi-NCR.

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