“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.”- Doug Warner I`ll start this article with a question, what`s the first word that comes in your mind when I say ‘ Big Billion Day ’? If you are going to answer this question with negative words such as fraud, cheating, fake discounts, e-commerce lies etc then probably you are a disgruntled customer who expected a lot from Flipkart `s ' Big Billion Day '. Indian E-commerce giant, Flipkart decided to celebrate 6 October, 2014 as ‘Big Billion Day’ and promised the greatest sale with unbeatable offers, discount, deals and surprises. For many Indians, 6 October was claimed to be the Black Friday that they have been waiting for a long time. For small E-commerce entrepreneurs like me, 6 October was expected to be the start of a golden era and we believed that everything is going to change now, Indian consumers` mindset, perception ...