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Showing posts from December, 2014

What Startups can Learn from Flipkart's 'Big Billion Day' Debacle?

 “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.”- Doug Warner I`ll start this article with a question, what`s the first word that comes in your mind when I say ‘ Big Billion Day ’? If you are going to answer this question with negative words such as fraud, cheating, fake discounts, e-commerce lies etc then probably you are a disgruntled customer who expected a lot from   Flipkart `s ' Big Billion Day '. Indian E-commerce giant,   Flipkart   decided to celebrate   6 October, 2014   as ‘Big Billion Day’ and promised the greatest sale with unbeatable offers, discount, deals and surprises. For many Indians, 6 October was claimed to be the Black Friday that they have been waiting for a long time. For small E-commerce entrepreneurs like me, 6 October was expected to be the start of a golden era and we believed that everything is going to change now, Indian consumers` mindset, perception ...

Let’s Support Guts! Let's Support Startups!

Looking for ideas to be a good entrepreneur; well you need to go elsewhere. Seeking inspiration; sorry, you won't find it here. This article is neither a guide to ' 5 ways to establish a start-up ' nor is it a motivation kit for the youth. I have no intention of addressing potential customers here. This article is for all those people who have no interest in the life and work of crazy entrepreneurs. This article is essentially for all those who have nothing to do with upcoming start-ups and those who do not give a damn to entrepreneurial passion for new ideas. Since you folks do not give a damn, here are a few reasons as to why you should. ·        For their guts will leave you amazed... Entrepreneurs are gutsy people who believe in taking risks. They begin with nothing to build everything. They are not like famous brands that would bring only incremental changes to their products as their market rests on the existing ones. But they are...