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Showing posts from 2014

What Startups can Learn from Flipkart's 'Big Billion Day' Debacle?

 “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.”- Doug Warner I`ll start this article with a question, what`s the first word that comes in your mind when I say ‘ Big Billion Day ’? If you are going to answer this question with negative words such as fraud, cheating, fake discounts, e-commerce lies etc then probably you are a disgruntled customer who expected a lot from   Flipkart `s ' Big Billion Day '. Indian E-commerce giant,   Flipkart   decided to celebrate   6 October, 2014   as ‘Big Billion Day’ and promised the greatest sale with unbeatable offers, discount, deals and surprises. For many Indians, 6 October was claimed to be the Black Friday that they have been waiting for a long time. For small E-commerce entrepreneurs like me, 6 October was expected to be the start of a golden era and we believed that everything is going to change now, Indian consumers` mindset, perception ...

Let’s Support Guts! Let's Support Startups!

Looking for ideas to be a good entrepreneur; well you need to go elsewhere. Seeking inspiration; sorry, you won't find it here. This article is neither a guide to ' 5 ways to establish a start-up ' nor is it a motivation kit for the youth. I have no intention of addressing potential customers here. This article is for all those people who have no interest in the life and work of crazy entrepreneurs. This article is essentially for all those who have nothing to do with upcoming start-ups and those who do not give a damn to entrepreneurial passion for new ideas. Since you folks do not give a damn, here are a few reasons as to why you should. ·        For their guts will leave you amazed... Entrepreneurs are gutsy people who believe in taking risks. They begin with nothing to build everything. They are not like famous brands that would bring only incremental changes to their products as their market rests on the existing ones. But they are...
“The task of the leader is to get his people from where they are to where they have not been.” — Henry A. Kissinger Photo Credit:   http://10eighty.co.uk/# I always believed that creating something meaningful is the most rewarding thing in the world and being an artist or creator is the most satisfying profession. Being a poet, I love writing poems that can touch hearts and have deeper meaning in them. And if a poem or story written by me can bring tears in my eyes as well as get love from readers then I don`t care whether it`s marketable or not. I believe the same notion applies into entrepreneurship too. In my view, entrepreneurs are creators & artists first, followed by technocrats, geeks or visionary leaders. When I started working on the idea of Mera Medicare, I had only one motivation and that was to create something really amazing & meaningful. Something that people loved and considered a part of their lives. I didn’t care whether this idea would make m...

Start Early, Fail Early

“ Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it ” - Oprah Winfrey Photo Credit: https://www.crowdfunder.com/blog/the-3-reasons-founders-fail-at-fundraising/ If you ask me what I regret the most, then my answer would be, “not starting early and not failing early”. I did my first internship when I was 20 years old, I started my first full-time job when I was 22, I created my first business-plan when I was 26 and I started my first venture when I was 27. Now, when I look back I feel that not starting early and not failing early is one of the biggest mistakes one can make in his life. Probably I could have started my entrepreneurship journey when I was 20, failed and learned harsh realities by the time I was 22. When I see young kids going for the secure, high-paying internships or jobs in big companies/ brand names, I ask mysel...