One of the most defining characteristics of social media is its constant rate of change. A few years ago, it was considered as a novel time killer, these days businesses are recognizing the evolving relationship between social and business goals. Its peculiar how the evil social media has now turned into an angel. With the trends in social media touching upon great innovations every year, we have a look at the most talked about strategies and what’s big for the second half of the year. Blogging Not only does blogging directly increase your SEO and Google ranking (Google’s algorithm likes fresh, new content getting published on your website regularly) but a study by Hubspot , found that 60% of businesses who blog acquire more customers. The growing importance of blogging for your business will continue in 2015, and if your business isn’t blogging regularly, be prepared to be left behind. Mobile First For years, mobile has been viewed as the second s...